About Waqas Nayyar — SEO Consultant & Google Ads Specialist
Five years of search experience, an agency background, and a straightforward way of working: fix what’s broken,
measure what matters, tell you the truth about the rest.
How I Got Here
I’m Waqas Nayyar, based in Lahore, Pakistan. I completed a Master’s degree in Information Technology at the
University of the Punjab, and I’ve spent the years since working almost entirely on one problem: why some businesses
show up when their customers search, and most don’t.
I learned the work inside agencies — DigiTales, Maftech and OOP Technologies. Agency work teaches you speed,
process and how to handle a dozen accounts without dropping any of them. It also teaches you what clients quietly
hate: being passed to a junior, being sent reports they can’t understand, and being told everything is fine when it isn’t.
So when I went independent, I kept the process and dropped the rest. Today I work with a deliberately small number of
clients across the United States, the UK and Pakistan — enough to do the work properly, few enough that you always
deal with me.
Most of my work sits in two places: local service businesses that live or die by phone calls, and companies whose sites
are technically broken in ways nobody has ever explained to them. Duplicate URLs competing with each other. Pages
Google has found but refuses to index. Conversion tracking that has been silently failing for months while the owner
keeps paying for ads. That’s the work I enjoy most, because the wins are real and you can point at them.